Food photography is such a complex subject matter and form of art.
I have been practicing it for a long time – since I moved to Sydney – and i have been working as a professional food photographer for at least the last five years; yet the more i do it, the more i feel i still have to learn.
I am not gonna say the obvious “…. I am a perfectionist ” … that should be taken for granted when you work at a certain level; the thing is, photography, as an art, is very subjective and the same assignment can be approached in many different ways; is there a better way ? I think there is, and this is what i said to Rob Ditessa who interviewed me for an article on the world of food photography which was just published on Australian Photography magazine. (more…)
One of the biggest challenges, even for the most experienced food photographer, is to photograph pizza. I recently put myself to the test, when I was hired to photograph the new Da Mario Italian restaurant and pizza shop, in Sydney. The restaurant fitting is a nice mix of rustic and modern, the wooden fired pizza oven ( weighing 3 tons ) came all the way from Napoli, in Italy, and the pizza is….. well, Pizza with the capital P. (more…)
If you are an entrepreneur, perhaps a cafe’ or restaurant owner or a catering service provider, then you will probably consider, at some stage, hiring a professional food photographer and food stylist to create a visual portfolio of your product range. Beautiful lighting, styling and props can definitely take your brand to the next level, and improve your business performances – in other words , your sales! (more…)