True colors food photography

I live and work in Sydney, which is probably THE number one place in the world when it comes to professional food photography; the major publications in the industry ( those that have survived the digital transformations ) are based here – this is the home of editorial food photography. As a photographer, I too have to constantly keep up to date with the constantly improving technologies; everything is digitalised nowadays, which means, at least once a month, I have to download and install upgrades and plugins, for both the camera and the various display devices I use in my workflow – and i have to learn what they do. It’s time consuming, but it’s necessary: clients expectations are higher and higher, and the competition is tough. One of the biggest issues photographers have to deal with is true color; actually there are multiple issues about color, so let’s see what I am talking about. (more…)

Editorial food photography

Editorial food photography is truly an art; so much goes into it: recipe testing, cooking, photography, lighting, food styling and obviously a little bit of post processing.

The majority of the work I do, here in Sydney,  is photography for restaurants and venues, and product photography, or packaging; however I absolutely adore playing food stylist and shooting editorial style images of food. The thing is, when I do it all by myself, like today, it’s a very lengthy process and it’s not like the Studio is gonna clean itself…

But given the time, I enjoy it immensely and, at least , I usually end up with a ready made lunch ( or dinner ).

Today I made some arancini balls – actually I made the risotto yesterday, and today I turned it into arancini and then shot it; I took a dozen frames – this is my favourite. (more…)

Product photography Sydney

Even photographing something as simple as a tomato, can be quite a complex task, and a time consuming one, in the digital era we live in. As a professional food photographer I am expected not only to master photography and studio lighting, but I must be an expert image manipulator and photo retoucher too.

Editorial food photography does not require as much ” computer work “, but packaging and product photography are different; images are really examined up close and almost every pixel is somehow altered …. for the better.

The amount of time spent on one single image varies, obviously, depending on the brief; it can be minutes…. or it can be hours !!!

This tomato image ” only ” took 20-25 minutes to come together….  (more…)